Craft Ventures

Craft Ventures invests primarily in B2B software companies—including SaaS, data and infrastructure platforms, developer tools, security, fintech, and enterprise marketplaces—that are positioned to become category leaders. The firm believes high‑growth, high‑margin, recurring‑revenue models compound value over time, especially when a company can lock in a defensible market position. Generative AI is highlighted as a new platform wave opening additional product opportunities for these software businesses. Craft applies a public, metrics‑driven playbook (the SaaSGrid framework) to evaluate growth, sales efficiency, capital efficiency, and user engagement at each stage. The firm’s fund structure (early‑stage Craft IV and growth‑stage Growth II) enables support from Angel/Seed through Series A/B and later growth rounds. Geographically, the focus is U.S.‑centric, though the portfolio contains a handful of global software franchises. Craft avoids “tech‑enabled services” that lack true SaaS operating leverage, as well as low‑margin models that do not meet their gross‑margin and efficiency standards. The core belief is that durable value is created when a company can achieve and sustain category leadership with a scalable, recurring‑revenue engine.

Craft Ventures makes investment decisions through a data‑driven, metrics‑focused framework that treats growth as the primary proof of product‑market fit. At the Series‑A level the firm looks for a Magic Number greater than 1, a CAC payback period that is reasonable, and a Burn Multiple under 2 (under 1 is considered exceptional). Engagement metrics such as DAU/MAU around 40% for freemium products are also required. Early‑stage (seed) investments are evaluated during the "Wilderness Period" – the phase between MVP launch and the first repeatable sales, which Craft calls crossing the "Penny Gap." The firm expects month‑over‑month growth of roughly 20% below $1M ARR and 10% above it as a signal of strong traction. While Craft emphasizes outstanding founders and a bias toward strong teams, traction and efficiency metrics are gating; deal‑breakers include low gross margins (non‑software businesses), weak sales efficiency (low Magic Number, high CAC), high churn, or a Burn Multiple that signals uncontrolled burn. The combination of quantitative thresholds and a preference for teams that can execute in high‑margin B2B SaaS shapes every investment decision.

• OnehouseLead
  Open, interoperable data lakehouse platform in big-data infrastructure aligns with Craft's focus on B2B data tooling; Craft led the $35M Series B.
• SupabaseLead
  Open-source Postgres backend used by developers worldwide; a category-defining developer platform that fits Craft's developer-infrastructure thesis; Craft co-led the $80M Series C with Peak XV.
• Upwind SecurityLead
  eBPF-driven cloud security platform for enterprises; fits Craft's security and infrastructure focus; Craft led the $100M Series A.
• KnockLead
  Developer notifications infrastructure (APIs/components) squarely in the dev-tools/SaaS space; Craft led the $12M Series A.
• SecodaLead
  AI-powered data discovery/search improving analytics workflows; fits Craft's data-tooling thesis; Craft led the $14M Series A.
• EchoMarkLead
  Information-protection solution with invisible watermarking; enterprise security/SaaS aligns with Craft's focus; Craft led the $10M seed round.
• RoboflowLead
  Computer-vision developer tooling that enables teams to build CV models; core dev-tools thesis; Craft led the $20M Series A (2021).
• Daylight SecurityLead
  Managed Agentic Security Services (MASS) for AI-driven SOC workflows; enterprise security + AI aligns with Craft's focus; Craft led the $33M Series A (Nov 2025), bringing total to $40M.
• ParadeDBLead
  Postgres-first search infrastructure; fits Craft's developer-infrastructure and Postgres ecosystem bets; Craft led the Series A.
• Oasis SecurityLead
  Agentic/non-human identity security platform at enterprise scale; AI-era security fits Craft's thesis; Craft led the $120M Series B (March 2026).

No catalog overlap found yet. Co-investors are derived from each firm's notable investments — connections may surface as more firms are added.