Notable Capital is a conviction-led venture firm backing category-defining technology companies from Seed through Growth, with strongest concentration in cloud infrastructure, AI, cybersecurity, fintech, and commerce. The firm combines early willingness to lead with a hands-on operating platform spanning recruiting, enterprise GTM, leadership development, storytelling, and engineering support, and invests primarily across the U.S., Israel, and Europe.
Evaluation weights
How much weight this firm places on each dimension. Totals 100%.
Revenue, growth, and unit economics
Size, timing, and competitive landscape
Founder experience and execution ability
Differentiation and technical quality
- Willing to lead early on product and founder conviction before revenue is fully mature
- Especially attracted to AI-era infrastructure, security, and developer-first platforms
- Prefers companies where usage data and product love can compound into breakout economics
- Values firms that can benefit from Notable's recruiting, GTM, and global expansion platform
Pitch difficulty
How hard it is to get a meeting and close funding from this firm.
- Funded / yr
- 18Deals closed in a typical year.
- Led / yr
- 7Rounds led in the last 12 months.
- Pitches / yr
- ~5148Decks reviewed in a typical year.
- Acceptance rate
- 0.3%Share of pitches that get funded.
Estimated — public data is not fully disclosed.
Why it's hard
- Concentrated focus on AI, cloud infrastructure, cybersecurity, fintech, and commerce
- High bar for founder-market fit and category-defining ambition
- Strong emphasis on exceptional product UX, especially for developers and technical buyers
- Preference to lead or co-lead, requiring deeper conviction than passive participation
Notable is open to backing companies relatively early, including Series A opportunities with limited ARR, but it is highly thesis-driven and concentrated in a narrow set of technical categories where product quality and founder-market fit must be exceptional. Its willingness to lead rounds increases selectivity because the firm is underwriting market, team, and product conviction rather than simply following signals from others.
Green flags
What drives a yes for this firm.
- Founder-market fit in a market Notable has mapped deeply
- Exceptional product quality, especially developer experience and usability
- Evidence that usage, reliability, or customer love is inflecting ahead of scale
- A large market being structurally reshaped by AI or platform shifts
- Clear narrative and go-to-market path to enterprise adoption and global expansion
Red flags
What kills deals and gets a fast no.
- A weak or generic product experience in a technical market where UX matters
- No compelling evidence of customer love, usage intensity, or repeat engagement
- Pitching a small or non-transformational market without a category-defining upside case
- Misaligned pricing or business model that does not fit how value is actually consumed
- Founders who lack clear domain authority or cannot articulate a compelling market narrative
How to win
Patterns that lead to successful pitches.
- Show why your company sits inside a structural shift Notable already believes in, especially AI, cloud, security, or developer tooling
- Bring concrete usage, retention, or developer adoption data that demonstrates emerging pull
- Demonstrate unusually strong product experience, design quality, and speed to value
- Tell a crisp category narrative with a credible path to enterprise GTM and global scale
- Show why the founding team has unique right-to-win insight in the market
Fund strategy & identity
Who they are and how they operate.
- Lead or co-lead early rounds and reserve heavily for follow-ons
- Focus on technical platforms with potential to become category leaders
- Back founders early when product resonance is visible even before major revenue scale
- Concentrate geographically in the U.S., Israel, and Europe with global expansion support
- Use platform support to accelerate recruiting, enterprise sales, positioning, and engineering velocity
Firm identity
Investment focus
Industries, themes, and typical ARR expectations.
Industries
Investment themes
Typical check by stage
Typical ARR by stage
Investment thesis
Core beliefs and strategy behind their investing approach.
Notable Capital backs “notable” founders building category-defining technology companies, with an explicit concentration in Cloud Infrastructure, AI, Cybersecurity, Fintech, and Commerce. The firm is U.S.-anchored yet “globally minded,” investing primarily across the U.S., Israel, and Europe, with select go‑global markets. First‑party language stresses conviction‑led, long‑term partnerships that begin early and compound through scale. Their About/Approach materials emphasize hands‑on support—executive recruiting, enterprise sales access, leadership development, storytelling/positioning, and engineering acceleration—suggesting a core belief that value creation is driven by pairing ambitious founders with a high‑velocity operating platform and a global customer network. Notable displays particular enthusiasm for AI infrastructure and developer‑centric tools: posts on Inngest and broader writings on agentic/AI‑era software highlight how the “competitive plane for software has fundamentally shifted,” privileging resilient infrastructure and superior developer experience. Their thinking on pricing models (e.g., consumption‑ and output‑based pricing) underscores a thesis that modern software value capture aligns with real usage—seconds, queries, credits, and tokens—rather than seats. Practically, the firm’s N1 accelerator is designed to help early teams scale to $5M+ revenue and expand internationally, reinforcing the “early partnership, global scale” thesis. Track record signals (e.g., IPOs and notable acquisitions) and public commitment to follow‑on support indicate a lifecycle‑investing approach: lead early with conviction, then reserve capital for breakout momentum as usage and ARR inflect.
Decision patterns
How they evaluate and make investment decisions.
Notable’s decisions emphasize founder‑market fit, product quality (especially developer experience and design‑led approaches), and the structural shift toward AI‑enabled software. Their public write‑ups provide a window into diligence patterns: they tracked the compliance automation space “for over a year” before leading Drata’s Series A, suggesting market mapping and thesis‑driven sourcing precede fast conviction when a team stands out. Posts highlighting Inngest underscore a premium on exceptional developer UX even at very small team sizes—an indicator they use early customer love and developer traction as proxies for future PMF. Their security investments (e.g., Clover Security) emphasize “design‑led” rethinks of core workflows, aligning with a belief that usability and time‑to‑value are central to adoption in technical markets. They are comfortable leading rounds and then stepping up with follow‑ons as usage and ARR inflect, consistent with their view that consumption‑era metrics (usage and reliability) are decisive evidence. Storytelling and go‑to‑market readiness matter: their Approach page explicitly helps founders sharpen positioning and reach enterprise buyers, implying they prize clarity of narrative, pipeline access, and sales repeatability. Explicit deal‑breakers are not published, but the pattern points to preference for ambitious teams in large, changing markets, with strong UX, rapid iteration, and credible early validation rather than rigid revenue thresholds.
Risk appetite
Notable’s risk posture is conviction‑forward and comfortable leading at the early stages, including Series A with sub‑$1M ARR when founder‑market fit and product resonance are strong (e.g., Drata). Their own announcements show a readiness to lead/co‑lead and to double down quickly (e.g., Inngest Seed then Series A; Clover Security Series A lead), indicating above‑average willingness to set price and take responsibility for syndicate formation. Simultaneously, the firm evidences disciplined portfolio support via substantial follow‑on allocations ($80M across 17 companies in 2024), suggesting a structured reserves strategy. Thematically, they lean into AI infrastructure, cybersecurity, and developer platforms—areas with technical and go‑to‑market risk but outsized potential—mitigated by deep platform help (talent, enterprise sales access, leadership programs). Overall: moderate‑to‑high risk tolerance at entry, preference to lead or co‑lead, and sustained support through scale when momentum is clear.
Notable investments
Key portfolio companies and why they fit the thesis.
- DrataLeadAI-driven compliance and trust management in cybersecurity aligns with Notable's focus on security and cloud infrastructure; GGV (now Notable) led the $25M Series A.
- HashiCorpLeadFoundational cloud-infrastructure automation platform fits Notable's emphasis on cloud infrastructure; GGV (now Notable) co-led the Series C alongside Redpoint.
- Electric.aiLeadAutomates IT for SMBs, targeting a large enterprise productivity market; Notable led the Series B.
- WisprLeadVoice/AI interface platform matches Notable's AI thesis; the firm led the $25M Series A extension in 2025.
- VercelAI Cloud and developer platform enabling intelligent applications fits Notable's infra/devtools focus; Notable participated at Series C.
- AnthropicFrontier AI research aligns with Notable's AI sector emphasis; the firm participated in 2025.
- QuinceCommerce at scale with a manufacturer-to-consumer model fits Notable's commerce focus; Notable participated at Series B.
- HandshakeMarketplace for early-career hiring bridges enterprise and consumer applications, matching Notable's themes; Notable participated at Series D.
- falGenerative media platform for developers aligns with Notable's AI and developer-tool thesis; Notable participated at Series B.
- BrowserbaseAgentic web-browsing platform for developers fits Notable's AI/application infrastructure focus; Notable participated.
Co-invested with
Other firms in this catalog who've backed the same companies.
Partners
Full firm roster — key partners, partners, and the wider team.
Key partners
Jeff Richards
Managing Partner
Notable Capital
Jeff Richards is a Managing Partner at Notable Capital focused on AI-driven business applications and vertical SaaS.
Glenn Solomon
Managing Partner
Notable Capital
Glenn Solomon is a Managing Partner at Notable Capital and leads the firm's Cloud Infrastructure & AI practice.
Hans Tung
Managing Partner
Notable Capital
Hans Tung is a Managing Partner at Notable Capital leading AI-driven prosumer, commerce, and fintech investing.
Oren Yunger
Managing Partner
Notable Capital
Oren Yunger is a Managing Partner at Notable Capital leading cybersecurity and investing across cloud infrastructure, AI, data, and developer solutions.
Partners
Team
Dan Cahana
Principal
Notable Capital
Notable Capital principal focused on cloud infrastructure, AI, cybersecurity, data, and developer tools.
Camila Katz
Investor
Notable Capital
Notable Capital investor focused on fintech, commerce, and consumer AI.
Laura Hamilton
Investor
Notable Capital
Notable Capital investor focused on cloud infrastructure and AI-first software.
Chelcie Taylor
Principal
Notable Capital
Notable Capital principal investing in AI-driven enterprise and vertical software.
Public voice
Notable statements and public positions.
- The future of software isn’t priced in seats, it’s priced in seconds, queries, credits and tokens.
- In this world, usage data becomes the new currency of confidence.
- Even at the earliest days, when the team was just three people, Inngest had among the best developer experiences we’d ever seen in a serverless tool.
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