Notable Capital

Notable Capital backs “notable” founders building category-defining technology companies, with an explicit concentration in Cloud Infrastructure, AI, Cybersecurity, Fintech, and Commerce. The firm is U.S.-anchored yet “globally minded,” investing primarily across the U.S., Israel, and Europe, with select go‑global markets. First‑party language stresses conviction‑led, long‑term partnerships that begin early and compound through scale. Their About/Approach materials emphasize hands‑on support—executive recruiting, enterprise sales access, leadership development, storytelling/positioning, and engineering acceleration—suggesting a core belief that value creation is driven by pairing ambitious founders with a high‑velocity operating platform and a global customer network. Notable displays particular enthusiasm for AI infrastructure and developer‑centric tools: posts on Inngest and broader writings on agentic/AI‑era software highlight how the “competitive plane for software has fundamentally shifted,” privileging resilient infrastructure and superior developer experience. Their thinking on pricing models (e.g., consumption‑ and output‑based pricing) underscores a thesis that modern software value capture aligns with real usage—seconds, queries, credits, and tokens—rather than seats. Practically, the firm’s N1 accelerator is designed to help early teams scale to $5M+ revenue and expand internationally, reinforcing the “early partnership, global scale” thesis. Track record signals (e.g., IPOs and notable acquisitions) and public commitment to follow‑on support indicate a lifecycle‑investing approach: lead early with conviction, then reserve capital for breakout momentum as usage and ARR inflect.

Notable’s decisions emphasize founder‑market fit, product quality (especially developer experience and design‑led approaches), and the structural shift toward AI‑enabled software. Their public write‑ups provide a window into diligence patterns: they tracked the compliance automation space “for over a year” before leading Drata’s Series A, suggesting market mapping and thesis‑driven sourcing precede fast conviction when a team stands out. Posts highlighting Inngest underscore a premium on exceptional developer UX even at very small team sizes—an indicator they use early customer love and developer traction as proxies for future PMF. Their security investments (e.g., Clover Security) emphasize “design‑led” rethinks of core workflows, aligning with a belief that usability and time‑to‑value are central to adoption in technical markets. They are comfortable leading rounds and then stepping up with follow‑ons as usage and ARR inflect, consistent with their view that consumption‑era metrics (usage and reliability) are decisive evidence. Storytelling and go‑to‑market readiness matter: their Approach page explicitly helps founders sharpen positioning and reach enterprise buyers, implying they prize clarity of narrative, pipeline access, and sales repeatability. Explicit deal‑breakers are not published, but the pattern points to preference for ambitious teams in large, changing markets, with strong UX, rapid iteration, and credible early validation rather than rigid revenue thresholds.

• DrataLead
  AI-driven compliance and trust management in cybersecurity aligns with Notable's focus on security and cloud infrastructure; GGV (now Notable) led the $25M Series A.
• HashiCorpLead
  Foundational cloud-infrastructure automation platform fits Notable's emphasis on cloud infrastructure; GGV (now Notable) co-led the Series C alongside Redpoint.
• Electric.aiLead
  Automates IT for SMBs, targeting a large enterprise productivity market; Notable led the Series B.
• WisprLead
  Voice/AI interface platform matches Notable's AI thesis; the firm led the $25M Series A extension in 2025.
• Vercel
  AI Cloud and developer platform enabling intelligent applications fits Notable's infra/devtools focus; Notable participated at Series C.
• Anthropic
  Frontier AI research aligns with Notable's AI sector emphasis; the firm participated in 2025.
• Quince
  Commerce at scale with a manufacturer-to-consumer model fits Notable's commerce focus; Notable participated at Series B.
• Handshake
  Marketplace for early-career hiring bridges enterprise and consumer applications, matching Notable's themes; Notable participated at Series D.
• fal
  Generative media platform for developers aligns with Notable's AI and developer-tool thesis; Notable participated at Series B.
• Browserbase
  Agentic web-browsing platform for developers fits Notable's AI/application infrastructure focus; Notable participated.

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  ICONIQ Growth

  AnthropicQuince
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  Salesforce Ventures

  AnthropicVercel
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  True Ventures

  HandshakeHashiCorp
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  8VC

  Vercel
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  Mayfield Fund

  HashiCorp
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  Menlo Ventures

  Anthropic
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  Qualcomm Ventures

  Anthropic
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  Spark Capital

  Anthropic