Notable Capital

Notable Capital is a conviction-led venture firm backing category-defining technology companies from Seed through Growth, with strongest concentration in cloud infrastructure, AI, cybersecurity, fintech, and commerce. The firm combines early willingness to lead with a hands-on operating platform spanning recruiting, enterprise GTM, leadership development, storytelling, and engineering support, and invests primarily across the U.S., Israel, and Europe.

Evaluation weights

How much weight this investor places on each dimension. Totals 100%.

Team-led · 34%

Metrics

16%

Revenue, growth, and unit economics

Market

22%

Size, timing, and competitive landscape

Team

34%

Founder experience and execution ability

Product

28%

Differentiation and technical quality

Willing to lead early on product and founder conviction before revenue is fully mature
Especially attracted to AI-era infrastructure, security, and developer-first platforms
Prefers companies where usage data and product love can compound into breakout economics
Values firms that can benefit from Notable's recruiting, GTM, and global expansion platform

Pitch difficulty

How hard it is to get a meeting and close funding from this investor.

Funded / yr

Deals closed in a typical year.

Led / yr

Rounds led in the last 12 months.

Pitches / yr

~1500

Decks reviewed in a typical year.

Acceptance rate

0.53%

Share of pitches that get funded.

Estimated — public data is not fully disclosed.

Why it's hard

Concentrated focus on AI, cloud infrastructure, cybersecurity, fintech, and commerce
High bar for founder-market fit and category-defining ambition
Strong emphasis on exceptional product UX, especially for developers and technical buyers
Preference to lead or co-lead, requiring deeper conviction than passive participation

Notable is open to backing companies relatively early, including Series A opportunities with limited ARR, but it is highly thesis-driven and concentrated in a narrow set of technical categories where product quality and founder-market fit must be exceptional. Its willingness to lead rounds increases selectivity because the firm is underwriting market, team, and product conviction rather than simply following signals from others.

Green flags

What drives a yes for this investor.

Founder-market fit in a market Notable has mapped deeply
Exceptional product quality, especially developer experience and usability
Evidence that usage, reliability, or customer love is inflecting ahead of scale
A large market being structurally reshaped by AI or platform shifts
Clear narrative and go-to-market path to enterprise adoption and global expansion

Red flags

What kills deals and gets a fast no.

A weak or generic product experience in a technical market where UX matters
No compelling evidence of customer love, usage intensity, or repeat engagement
Pitching a small or non-transformational market without a category-defining upside case
Misaligned pricing or business model that does not fit how value is actually consumed
Founders who lack clear domain authority or cannot articulate a compelling market narrative

How to win

Patterns that lead to successful pitches.

Show why your company sits inside a structural shift Notable already believes in, especially AI, cloud, security, or developer tooling
Bring concrete usage, retention, or developer adoption data that demonstrates emerging pull
Demonstrate unusually strong product experience, design quality, and speed to value
Tell a crisp category narrative with a credible path to enterprise GTM and global scale
Show why the founding team has unique right-to-win insight in the market

Fund strategy & identity

Who they are and how they operate.

Lead or co-lead early rounds and reserve heavily for follow-ons
Focus on technical platforms with potential to become category leaders
Back founders early when product resonance is visible even before major revenue scale
Concentrate geographically in the U.S., Israel, and Europe with global expansion support
Use platform support to accelerate recruiting, enterprise sales, positioning, and engineering velocity

Firm identity

Conviction-led lead investor Category-defining enterprise technology specialist Developer- and design-experience oriented U.S.-anchored but globally minded Lifecycle partner from early stage through scale

Investment focus

Industries, themes, and typical ARR expectations.

Industries

Cloud InfrastructureArtificial IntelligenceCybersecurityFintechCommerceDeveloper ToolsEnterprise Software

Investment themes

AI infrastructure and agentic software foundationsCloud infrastructure and developer platformsCybersecurity, identity, and machine/agent securityConsumption- and output-based software business modelsDesign-led enterprise software with exceptional developer UXFintech infrastructure and modern financial softwareCommerce platforms with large-scale growth potential

Typical check by stage

Seed$1M-$5M

Series A$8M-$20M

Series B$15M-$35M

Series C$25M-$50M

Growth$25M-$50M+

Typical ARR by stage

Seed$0-$1M

Series A$0.5M-$3M

Series B$3M-$15M

Series C$15M-$50M

Growth$50M+

Investment thesis

Core beliefs and strategy behind their investing approach.

Notable Capital backs “notable” founders building category-defining technology companies, with an explicit concentration in Cloud Infrastructure, AI, Cybersecurity, Fintech, and Commerce. The firm is U.S.-anchored yet “globally minded,” investing primarily across the U.S., Israel, and Europe, with select go‑global markets. First‑party language stresses conviction‑led, long‑term partnerships that begin early and compound through scale. Their About/Approach materials emphasize hands‑on support—executive recruiting, enterprise sales access, leadership development, storytelling/positioning, and engineering acceleration—suggesting a core belief that value creation is driven by pairing ambitious founders with a high‑velocity operating platform and a global customer network. Notable displays particular enthusiasm for AI infrastructure and developer‑centric tools: posts on Inngest and broader writings on agentic/AI‑era software highlight how the “competitive plane for software has fundamentally shifted,” privileging resilient infrastructure and superior developer experience. Their thinking on pricing models (e.g., consumption‑ and output‑based pricing) underscores a thesis that modern software value capture aligns with real usage—seconds, queries, credits, and tokens—rather than seats. Practically, the firm’s N1 accelerator is designed to help early teams scale to $5M+ revenue and expand internationally, reinforcing the “early partnership, global scale” thesis. Track record signals (e.g., IPOs and notable acquisitions) and public commitment to follow‑on support indicate a lifecycle‑investing approach: lead early with conviction, then reserve capital for breakout momentum as usage and ARR inflect.

Decision patterns

How they evaluate and make investment decisions.

Notable’s decisions emphasize founder‑market fit, product quality (especially developer experience and design‑led approaches), and the structural shift toward AI‑enabled software. Their public write‑ups provide a window into diligence patterns: they tracked the compliance automation space “for over a year” before leading Drata’s Series A, suggesting market mapping and thesis‑driven sourcing precede fast conviction when a team stands out. Posts highlighting Inngest underscore a premium on exceptional developer UX even at very small team sizes—an indicator they use early customer love and developer traction as proxies for future PMF. Their security investments (e.g., Clover Security) emphasize “design‑led” rethinks of core workflows, aligning with a belief that usability and time‑to‑value are central to adoption in technical markets. They are comfortable leading rounds and then stepping up with follow‑ons as usage and ARR inflect, consistent with their view that consumption‑era metrics (usage and reliability) are decisive evidence. Storytelling and go‑to‑market readiness matter: their Approach page explicitly helps founders sharpen positioning and reach enterprise buyers, implying they prize clarity of narrative, pipeline access, and sales repeatability. Explicit deal‑breakers are not published, but the pattern points to preference for ambitious teams in large, changing markets, with strong UX, rapid iteration, and credible early validation rather than rigid revenue thresholds.

Risk appetite

Notable’s risk posture is conviction‑forward and comfortable leading at the early stages, including Series A with sub‑$1M ARR when founder‑market fit and product resonance are strong (e.g., Drata). Their own announcements show a readiness to lead/co‑lead and to double down quickly (e.g., Inngest Seed then Series A; Clover Security Series A lead), indicating above‑average willingness to set price and take responsibility for syndicate formation. Simultaneously, the firm evidences disciplined portfolio support via substantial follow‑on allocations ($80M across 17 companies in 2024), suggesting a structured reserves strategy. Thematically, they lean into AI infrastructure, cybersecurity, and developer platforms—areas with technical and go‑to‑market risk but outsized potential—mitigated by deep platform help (talent, enterprise sales access, leadership programs). Overall: moderate‑to‑high risk tolerance at entry, preference to lead or co‑lead, and sustained support through scale when momentum is clear.

Notable investments

Key portfolio companies and why they fit the thesis.

DrataLead
AI-driven compliance and trust management in cybersecurity aligns with Notable's focus on security and cloud infrastructure; GGV (now Notable) led the $25M Series A.
HashiCorpLead
Foundational cloud-infrastructure automation platform fits Notable's emphasis on cloud infrastructure; GGV (now Notable) co-led the Series C alongside Redpoint.
Electric.aiLead
Automates IT for SMBs, targeting a large enterprise productivity market; Notable led the Series B.
WisprLead
Voice/AI interface platform matches Notable's AI thesis; the firm led the $25M Series A extension in 2025.
Vercel
AI Cloud and developer platform enabling intelligent applications fits Notable's infra/devtools focus; Notable participated at Series C.
Anthropic
Frontier AI research aligns with Notable's AI sector emphasis; the firm participated in 2025.
Quince
Commerce at scale with a manufacturer-to-consumer model fits Notable's commerce focus; Notable participated at Series B.
Handshake
Marketplace for early-career hiring bridges enterprise and consumer applications, matching Notable's themes; Notable participated at Series D.
fal
Generative media platform for developers aligns with Notable's AI and developer-tool thesis; Notable participated at Series B.
Browserbase
Agentic web-browsing platform for developers fits Notable's AI/application infrastructure focus; Notable participated.

Key people

Partners who lead investments and shape the thesis.

JR
Jeff Richards
Managing Partner
AI-driven business applicationsVertical SaaS
GS
Glenn Solomon
Managing Partner
Cloud InfrastructureArtificial Intelligence
HT
Hans Tung
Managing Partner
AI-driven ProsumerCommerceFintech
OY
Oren Yunger
Managing Partner
CybersecurityCloud InfrastructureAIDataDeveloper solutionsIsraeli investments

Public voice

Notable statements and public positions.

The future of software isn’t priced in seats, it’s priced in seconds, queries, credits and tokens.
In this world, usage data becomes the new currency of confidence.
Even at the earliest days, when the team was just three people, Inngest had among the best developer experiences we’d ever seen in a serverless tool.