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Ashtan Jordan

Ashtan Jordan

Principal·Precursor Ventures

San Francisco

Bio

Professional summary

Ashtan Jordan is a Principal and checkwriter at Precursor Ventures. Before joining the firm, she spent time building companies and products at the earliest stages as a founder and product leader. She began her career as an investment banking analyst at Citigroup. Her education includes Howard University and Stanford Graduate School of Business, and she is a Kauffman Fellow.

Investment focus

Stage, sector, and overall fit

Stage

pre-seedseed

Sector

softwarehardwareconsumerenterprise SaaS

Thesis

earliest-stage founderspeople-over-product founder evaluation

How to approach

Framing and angles for outreach

Pitch framing

Lead with the founder story, the earliest proof of customer or user pull, and why the team is unusually suited to build the company before the market is obvious. Her founder and product background suggests she may respond well to crisp product insight and a clear explanation of why now is the right time.

Personalization hooks

  1. 1Reference her founder and product-leadership background when framing product-market insight.
  2. 2Emphasize why the founding team is compelling at the pre-seed or seed stage.

Other partners at Precursor Ventures

4 more profiles

Aliya Lakhani

Aliya Lakhani

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Precursor Associate focused on sourcing, diligence, and early-stage founder support.

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Charles Hudson

Charles Hudson

Managing Partner & Founder

Precursor Ventures

Charles Hudson is the Managing Partner and Founder of Precursor Ventures. He previously invested at Uncork Capital and held operating roles at Google and Bionic Panda Games.

consumere-commerce/marketplacesenterprise/SaaSfintech/paymentshealthcare/digital healthmedia/entertainment
Marina Girgis

Marina Girgis

Principal

Precursor Ventures

Marina Girgis is a Principal and checkwriter at Precursor Ventures. She previously researched public semiconductor and hardware companies at Bloomberg and now invests across sectors at the earliest stages.

AIearly-stageenterprise SaaS
Mia Farnham

Mia Farnham

Principal

Precursor Ventures

Mia Farnham is a Principal and checkwriter at Precursor Ventures. Her background spans women's health investing, consumer operations, and M&A advisory across consumer products and healthcare.

consumerearly-stage