Amy Fu
Vice President
First Round Capital
Amy Fu is a Vice President at First Round Capital. Her official profile places her at a firm focused exclusively on the earliest stages of company building.
Bio
Professional summary
Hayley Barna joined First Round Capital as a partner in 2016 to lead the firm’s New York office. Before First Round, she co-founded Birchbox, a First Round-backed subscription ecommerce company. Her official profile says she enjoys working with founders tackling real-world problems across healthcare, climate, supply chain, and commerce. Public profiles list investments or board involvement across healthcare, consumer, tech-enabled hardware, and marketplace companies, including Alma, Thirty Madison, Studs, Mirror, Clare, Collective Retreats, and Caper.
Investment focus
Stage, sector, and overall fit
Stage
SeedPre-seedSeries A
Sector
HealthcareClimateSupply chainCommerceConsumer
Thesis
Real-world impact companiesOverlooked or unsolved marketsConsumer and commerce business modelsHealthcare services and platforms
Notable companies
Selected portfolio companies the partner has backed
BirchboxAlmaSiteRxThirty MadisonStudsArborMirrorCaperClareCollective Retreats
How to approach
Framing and angles for outreach
Pitch framing
Lead with the overlooked problem and why now is the moment to solve it. She appears especially relevant for founders with strong lived or operating insight in healthcare, commerce, supply chain, climate, or consumer businesses where conventional wisdom has underestimated the opportunity.
Personalization hooks
- 1Reference her Birchbox founder/operator background if the company has a commerce, consumer, or brand-building component.
- 2Connect the pitch to an overlooked or previously assumed-unsolvable problem.
- 3Mention relevant parallels to healthcare companies such as Alma or Thirty Madison if applicable.
- 4Reference her role building First Round’s New York presence if the founder has a New York ecosystem angle.
Recent signals
What the partner has said or done recently
Official profile continues to emphasize healthcare, climate, supply chain, and commerce problems with real-world impact.
Public profiles highlight her operator background as Birchbox co-founder and her role leading First Round's New York office.
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