Adam French
Partner
Antler
Antler UK partner and Scalable Capital co-founder focused on early-stage fintech and technology.
Bio
Professional summary
Martell Hardenberg is a London-based investment partner at Antler. The provided Antler about page is broad, while Antler's official spokesperson profile provides a clearer individual biography. It states that he sits on several Antler Investment Committees and previously co-founded and led Lazada, the Southeast Asian e-commerce company acquired by Alibaba Group in 2016. He also worked at Rocket Internet as a Global Venture Development Manager, where he helped roll out and scale business models internationally. His strongest fit is for founders who can benefit from marketplace, e-commerce, international expansion, or operating-scale experience.
Investment focus
Stage, sector, and overall fit
Stage
Early-stage startupsLater-stage investments
Sector
E-commerceMarketplace and consumer internetGeneralist technology investing
Thesis
Technology startups reviewed through Antler Investment CommitteesE-commerce, marketplace, and consumer internetInternational scale-up and venture development
Notable companies
Selected portfolio companies the partner has backed
LazadaAlibaba GroupRocket Internet
How to approach
Framing and angles for outreach
Pitch framing
Lead with the founder's operating plan, marketplace or e-commerce dynamics, and how the company can scale internationally.
Personalization hooks
- 1If marketplace, e-commerce, or international rollout is central, reference his Lazada and Rocket Internet operating background.
- 2Emphasize repeatable scaling playbooks and local-market execution.
Recent signals
What the partner has said or done recently
Official Antler profile states he sits on a number of Antler's Investment Committees.
Public 2025 event profile identifies him as a Partner at Antler and repeats his Lazada and Rocket Internet background.
Background
Career, education, and skills
Career history
- AntlerManaging Partner — Antler ElevateOct 2019 - Present (6+ years)
- Lazada (acquired by Alibaba, 2016)Co-Founder & CEO/CCO (Singapore, Indonesia, Vietnam)~2012 - 2019 (8 years)
- Rocket InternetGlobal Venture Development DirectorPrior to Lazada
Education
- INSEADMaster of Business Administration — GEMBA (2017-2018)
- Maastricht School of ManagementBachelor's degree, Strategy & Finance (2008-2011)
Skills
E-commerceBusiness strategyVenture capitalGrowth investingStartup scaling
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