Viviana Faga

General Partner·Felicis

San Francisco, CA

Bio

Professional summary

Viviana Faga is a General Partner at Felicis. Her official profile emphasizes more than 20 years of experience building categories for cloud, SaaS, and enterprise social companies. She has expertise in go-to-market scaling, messaging, positioning, category creation, freemium product strategy, and sales enablement. Before Felicis, she was an operating partner and advisor at Emergence Capital and held leadership roles at Yammer, Salesforce, Platfora, and Zenefits. Public profiles associate her with companies including Supabase, Runway, MotherDuck, and DeepJudge.

Investment focus

Stage, sector, and overall fit

Stage

SeedSeries AEarly growth

Sector

Enterprise softwareCloud infrastructureSaaSAIData infrastructure

Thesis

Category creationGo-to-market strategy for enterprise SaaSMessaging and positioningFreemium product strategy

Notable companies

Selected portfolio companies the partner has backed

SupabaseRunwayMotherDuckDeepJudgeYammerSalesforce

How to approach

Framing and angles for outreach

Pitch framing

Lead with the category narrative: why the company should exist as a distinct category, why buyers will care now, and how the company can build a repeatable enterprise go-to-market motion. She appears especially relevant for founders who need help turning a technical product into a clear market position.

Personalization hooks

1Reference her quote about buyers paying attention to companies that look, act, and feel different.
2Tie the pitch to category creation, positioning, or enterprise GTM.
3Mention relevant parallels to Yammer, Salesforce, or SaaS freemium motions.
4Connect to public associations with Supabase, Runway, MotherDuck, or DeepJudge if relevant.

Recent signals

What the partner has said or done recently

Official profile emphasizes category creation and go-to-market strategy for cloud, SaaS, and enterprise software companies.
Public investor profiles associate her with Supabase, Runway, MotherDuck, and DeepJudge.

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