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Adit Swarup

Adit Swarup

Partner·General Catalyst

San Francisco, California, United States

Adit Swarup is a Partner at General Catalyst, where he is building the Customer Value Fund and works with founders using recurring co-investment to support company growth. Before GC, he co-founded and led Rakuten Ventures, Rakuten's venture capital arm. Forbes reported that he led deployment and management of a $200 million early-stage fund and led or supported investments including Verishop.

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