Katherine Power

Los Angeles, CA

Bio

Professional summary

Katherine Power joined Greycroft in 2023 and is based in Los Angeles. Her Greycroft profile says she leads early-stage consumer brand investments. She has founded multiple brands, including Who What Wear, Versed, Avaline, and MERIT, and her background centers on data-informed, digital-first consumer businesses. Her listed active Greycroft company is Mother Science.

Investment focus

Stage, sector, and overall fit

Stage

Early Stage

Sector

Consumer brandsBeauty and wellnessCommerce and media

Thesis

Early-stage consumer brandsDigital-first consumer businessesCategory creation in consumer markets

Notable companies

Selected portfolio companies the partner has backed

Mother ScienceWho What WearVersedAvalineMERIT

How to approach

Framing and angles for outreach

Pitch framing

Lead with a clear consumer insight, proof of brand pull, and evidence that the company can turn a legacy category into a modern, data-informed, digital-first brand.

Partneralization hooks

1Reference her founder experience building Who What Wear, Versed, Avaline, and MERIT.
2Connect to data-informed consumer brand building.
3Mention Mother Science only if your company has a credible beauty, wellness, or consumer science angle.

Recent signals

What the partner has said or done recently

Joined Greycroft in 2023 to lead early-stage consumer brand investments.
Greycroft lists Mother Science funding coverage in which Katherine Power joined the board in May 2024.

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