Viviana Faga
General Partner·Felicis
Bio
Professional summary
Viviana Faga is a General Partner at Felicis. Her official profile emphasizes more than 20 years of experience building categories for cloud, SaaS, and enterprise social companies. She has expertise in go-to-market scaling, messaging, positioning, category creation, freemium product strategy, and sales enablement. Before Felicis, she was an operating partner and advisor at Emergence Capital and held leadership roles at Yammer, Salesforce, Platfora, and Zenefits. Public profiles associate her with companies including Supabase, Runway, MotherDuck, and DeepJudge.
Investment focus
Stage, sector, and overall fit
Stage
Sector
Thesis
Notable companies
Selected portfolio companies the partner has backed
How to approach
Framing and angles for outreach
Pitch framing
Lead with the category narrative: why the company should exist as a distinct category, why buyers will care now, and how the company can build a repeatable enterprise go-to-market motion. She appears especially relevant for founders who need help turning a technical product into a clear market position.
Partneralization hooks
- 1Reference her quote about buyers paying attention to companies that look, act, and feel different.
- 2Tie the pitch to category creation, positioning, or enterprise GTM.
- 3Mention relevant parallels to Yammer, Salesforce, or SaaS freemium motions.
- 4Connect to public associations with Supabase, Runway, MotherDuck, or DeepJudge if relevant.
Recent signals
What the partner has said or done recently
Official profile emphasizes category creation and go-to-market strategy for cloud, SaaS, and enterprise software companies.
Public investor profiles associate her with Supabase, Runway, MotherDuck, and DeepJudge.
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