Addie Ewald
Investor
Greycroft
Greycroft Investor focused on climate tech and sustainability.
Bio
Professional summary
Dana Settle is Co-Founder and Managing Partner at Greycroft and serves on the firm's management committee. Her official profile says she has been involved in all phases of Greycroft's growth and is responsible for operations, investment strategy, and vision. Her listed active investments include Acorns, Anine Bing, Avaline, Citizen, Goop, HamsaPay, Happiest Baby, Merit Beauty, Rembrand, Seed Health, Stability AI, Thrive Market, and Versed. Prior to Greycroft, she worked in venture capital and startup advisory roles in the Bay Area, including six years at Mayfield, and earlier worked in investment banking at Lehman Brothers. She holds a BA from the University of Washington and an MBA from Harvard Business School.
Investment focus
Stage, sector, and overall fit
Stage
Early-stage and growth-stage venture
Sector
ConsumerCommerceAIDigital health and wellness
Thesis
Consumer brands and commerceDigital health and wellnessAI and media technology
Notable companies
Selected portfolio companies the partner has backed
AcornsGoopSeed HealthStability AIThrive MarketBumbleMaker StudiosThe RealRealTrunk Club
How to approach
Framing and angles for outreach
Pitch framing
Position around consumer adoption, brand trust, or AI-enabled consumer workflows, with emphasis on durable category creation.
Personalization hooks
- 1Reference her experience scaling Greycroft and backing consumer-facing companies across multiple categories.
- 2Connect to her portfolio exposure in health, wellness, AI, and consumer behavior.
Recent signals
What the partner has said or done recently
Greycroft profile lists a March 10, 2026 item titled 'Investing in AMI' by Dana Settle and Conor Deveney.
Background
Career, education, and skills
Career history
- GreycroftCo-Founder & Managing Partner2006 - Present
- MayfieldVenture Capitalist~6 years prior
- Lehman BrothersInvestment BankingEarly career
Education
- Harvard Business SchoolMBA, Business Administration
- University of WashingtonBA, Finance and International Studies
Skills
Venture CapitalConsumer TechBrand BuildingWomen's HealthAI Investing
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