Addie Ewald
Investor
Greycroft
Greycroft Investor focused on climate tech and sustainability.
Bio
Professional summary
Ian Sigalow is Co-Founder and Managing Partner of Greycroft in New York. According to his official profile, he co-founded the firm in 2006 and helps guide its operations, investment strategy, and long-term vision. His current portfolio includes Fetch, Flutterwave, HealthVerity, Hidden Road, Hippocratic AI, Landing, Newton Research, Pie Insurance, Public.com, Reflexivity, and Sequen AI. His past investments include companies that reached acquisition or IPO outcomes such as Venmo, Braintree, Shipt, Buddy Media, Plated, Bright Health Group, WorkFusion, Extreme Reach, and Data Plus Math. Before Greycroft, he founded StrongData, a payment encryption startup, and began his VC career at Boston Millennia Partners.
Investment focus
Stage, sector, and overall fit
Stage
Venture investments across early and growth stages
Sector
AIFintechDigital economyHealth technology
Thesis
AI frontierDigital economyFintech and paymentsHealthcare technology
Notable companies
Selected portfolio companies the partner has backed
VenmoBraintreeShiptBuddy MediaFlutterwaveHealthVerityHippocratic AIPublic.comPie Insurance
How to approach
Framing and angles for outreach
Pitch framing
Lead with AI-enabled transformation of large digital markets, especially where payments, healthcare, insurance, or marketplaces are involved.
Personalization hooks
- 1Reference his founder background in payment encryption and investments in Venmo and Braintree for fintech-adjacent opportunities.
- 2Tie AI positioning to practical high-growth digital economy use cases.
Recent signals
What the partner has said or done recently
Greycroft profile lists current AI-related portfolio companies including Hippocratic AI, Newton Research, Reflexivity, and Sequen AI.
Background
Career, education, and skills
Career history
- GreycroftCo-Founder & Managing Partner2006 - Present
- StrongData (payment encryption startup)FounderPrior
- Boston Millennia PartnersInvestorEarly career
Education
- Columbia Business SchoolMBA, Business Administration2006
- Massachusetts Institute of TechnologyBS
Skills
Venture CapitalFintechEnterprise SoftwareAI InvestingConsumer Tech
Other partners at Greycroft
12 more profiles
Andrew Ying
Investor
Greycroft
Greycroft Investor focused on early-stage AI and software.
Ann Paulose
Senior Investor Relations Associate
Greycroft
Greycroft Senior Investor Relations Associate with prior consumer investing experience.
Brentt Baltimore
Principal
Greycroft
Greycroft principal investing in software, data, and machine learning.
Brian B. Nicholson
Partner
Greycroft
Greycroft Partner focused on consumer brands and CPG investments.
Cameron McGinn
Investor
Greycroft
Greycroft investor focused on early and growth-stage software.
Carley Phillips
Principal
Greycroft
Greycroft principal focused on climate tech and sustainability investing.
Chiraag Deora
Principal
Greycroft
Greycroft Principal investing across AI, data infrastructure, developer tools, and security.
Conor Deveney
Principal
Greycroft
Greycroft principal focused on late-stage and public investments.
Dana Settle
Co-Founder & Managing Partner
Greycroft
Co-Founder and Managing Partner at Greycroft, based in Los Angeles.
Dylan Pearce
Partner
Greycroft
Greycroft Partner investing in software, internet, and AI companies.
John Elton
Partner (Scale team)
Greycroft
John Elton is a Greycroft partner based in New York. His portfolio spans software, data, AI, marketplaces, fintech, and commerce infrastructure.