Adrianna Alterman
Principal
Salesforce Ventures
Principal investing in energy, climate tech, and workforce resilience.
Bio
Professional summary
Rob Keith is a Partner at Salesforce Ventures focused on early-to-growth investments in vertical SaaS, security, and AI/ML. He joined the firm in 2014 and moved to Sydney in 2019 to help launch Salesforce Ventures' Australian and broader APAC investment activity before returning to the U.S. in 2021. He has helped lead investments in nCino, DocuSign, Highspot, MuleSoft, Forter, Airwallex, GO1, Drata, AppOmni, and Protect AI. Before Salesforce Ventures, he worked in Morgan Stanley's Technology Banking Group advising technology companies on M&A and capital raising. He graduated from the University of Southern California.
Investment focus
Stage, sector, and overall fit
Stage
earlygrowth
Sector
vertical SaaSsecurityAImachine learningenterprise softwareemerging markets
Thesis
Vertical SaaSSecurityAI / MLNorth American and emerging market opportunities
Notable companies
Selected portfolio companies the partner has backed
nCinoDocuSignHighspotMuleSoftForterAirwallexGO1DrataAppOmniProtect AICode MetalFundamentalLiveKitOnebriefForterraEndor Labs
How to approach
Framing and angles for outreach
Pitch framing
Emphasize vertical-market depth, enterprise security/compliance, AI/ML differentiation, and clear expansion potential from early adoption to growth-stage scale.
Personalization hooks
- 1Helped launch Salesforce Ventures' Australia and broader APAC investment arm.
- 2Technology banking background may make transaction, capital-efficiency, and M&A framing relevant.
Recent signals
What the partner has said or done recently
Authored or co-authored Salesforce Ventures posts on Code Metal, Fundamental, LiveKit, Onebrief, Forterra, Centralize, Cohere, Protect AI, Endor Labs, and Altruist.
Recent public posts suggest continued interest in defense, security, AI agents, AI infrastructure, and developer/security tooling.
Background
Career, education, and skills
Career history
- Salesforce VenturesPartner2014 – Present
- Morgan StanleyTechnology Banking Group, Analyst/AssociatePrior to 2014
Education
- University of Southern California – Marshall School of BusinessB.S., Business
Skills
Vertical SaaSEnterprise SecurityAI/ML InvestingM&A AdvisoryVenture Capital
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