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Rocio Wu

Rocio Wu

Partner·F-Prime

San Francisco

Bio

Professional summary

Rocio Wu is a Partner at F-Prime Capital, based in San Francisco. Her official profile states that she leads investments across AI, Enterprise, and FinTech and publishes investment theses in her Forbes VC column. Previously, she was an investor at Liquid 2 Ventures, where she backed companies including Chipper Cash and Overjet. Before investing, she held operating roles at Google and Amazon spanning corporate development, go-to-market strategy, and marketing across the U.S., Japan, Spain, and China. She is active in communities including Xooglers, Women in AI, Female Founders & Funders, and HBS Circles, and holds an MBA from Harvard Business School and a BA from Shanghai International Studies University through a joint program with Universidad Pontificia Comillas.

Investment focus

Stage, sector, and overall fit

Stage

Technology venture investmentsEarly-stage and growth startup investing

Sector

AIEnterpriseFinTechPaymentsLatAm fintech

Thesis

AIEnterpriseFinTech

Notable companies

Selected portfolio companies the partner has backed

Chipper CashOverjetFazeshiftKanastraToku

How to approach

Framing and angles for outreach

Pitch framing

Lead with a crisp AI, enterprise, or fintech thesis, especially where structured data, workflow automation, payments, or regulated-market infrastructure creates a differentiated wedge.

Personalization hooks

  1. 1Reference her stated interest in founders who challenge conventional wisdom and ideas that connect disciplines unexpectedly.
  2. 2If relevant, connect to AI evaluation, accounts receivable automation, real-time payments, LatAm fintech, or structured data themes from her published work.
  3. 3If authentic, mention international go-to-market relevance given her Google and Amazon roles across the U.S., Japan, Spain, and China.

Recent signals

What the partner has said or done recently

  • Official profile lists recent F-Prime content by her on AI startup evaluation, SMB succession, FedNow, LatAm payments, structured data for AI, and accounts receivable automation.

Background

Career, education, and skills

Career history

  • F-Prime CapitalPartner
  • Liquid 2 VenturesInvestorPre-F-Prime
  • GoogleOperating roles (CorpDev, GTM, Growth)
  • AmazonOperating roles

Education

  • Harvard Business SchoolMBA
  • Shanghai International Studies University (joint with Universidad Pontificia Comillas, Spain)BA

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Betsy Mulé

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Brian Yordy

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Carl Byers

Carl Byers

Partner

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Carl Byers is a Partner at F-Prime Capital with significant operating experience in healthcare IT, including as a founding team member and CFO of athenahealth.

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Chance Mathisen

Chance Mathisen

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Associate focused on early-stage enterprise software investments.

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Chong Xu

Chong Xu

Partner

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F-Prime partner focused on biopharma, medtech, company formation, and China healthcare opportunities.

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