Anna Chen
Investor
Madrona
Madrona investor focused on acceleration-stage intelligent apps, enterprise software, and consumer tech.
Bio
Professional summary
Steve Singh joined Madrona in 2020 and focuses on next-generation B2B and enterprise startups. He invests across machine learning and AI, intelligent applications, and next-generation cloud infrastructure. He serves on the boards of Clari and Leaf Logistics and is executive chairman of Spotnana, Troop, Stratify, Magnify, and Center. Before Madrona, he founded and led Concur and later served on SAP's executive board running the company's cloud business group.
Investment focus
Stage, sector, and overall fit
Stage
Early-stageB2B company formation and scaling
Sector
Enterprise softwareB2B softwareAI / machine learningIntelligent applicationsCloud infrastructureTravel technology
Thesis
Next-generation B2B and enterprise startupsAI-enabled business applicationsBusiness travel and enterprise workflow platforms
Notable companies
Selected portfolio companies the partner has backed
ClariLeaf LogisticsSpotnanaTroopStratifyMagnifyCenterOttoTektonic AIVNDLY
How to approach
Framing and angles for outreach
Pitch framing
Lead with a founder/operator conversation: the pain, the workflow, and why the company can scale into a major B2B platform. He appears particularly strong for enterprise applications, AI agents, travel/workforce platforms, and companies needing operator-level guidance on scaling.
Personalization hooks
- 1Reference his Concur founder/CEO background when pitching workflow automation or travel technology.
- 2Frame the product as a scalable business system rather than a point solution.
- 3Mention Otto or Spotnana if the company touches business travel or enterprise mobility.
Recent signals
What the partner has said or done recently
Published a 2024 Madrona perspective on transforming corporate travel.
Authored a 2024 Madrona post introducing Otto as an AI agent for business travel.
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