David Sacks
Co-founder and Partner·Craft Ventures
Bio
Professional summary
David Sacks is a founder, operator, and investor at Craft Ventures. His official Craft profile describes a career spanning PayPal, where he was an early product leader and later COO, and Yammer, the enterprise collaboration company he founded and led before its acquisition by Microsoft. Craft credits him with pioneering the bottom-up SaaS strategy that combines product-led adoption with enterprise sales. As an investor, Craft says he has backed more than 20 unicorns across software, marketplaces, fintech, and consumer technology. For founder outreach, the strongest fit is a product-led B2B software company with a clear demo, efficient go-to-market, and potential to become category-defining.
Investment focus
Stage, sector, and overall fit
Stage
Sector
Thesis
Notable companies
Selected portfolio companies the partner has backed
How to approach
Framing and angles for outreach
Pitch framing
Open with a sharp product demo, bottom-up adoption metrics, and a clear argument for why the company can define a large B2B software category.
Partneralization hooks
- 1Reference bottom-up SaaS or product-led growth if the company has organic user adoption.
- 2Lead with demo quality and product insight rather than a long market memo.
Recent signals
What the partner has said or done recently
Craft’s official profile says he likes to begin pitch meetings by seeing a product demo.
Craft’s official content around its fourth early-stage fund and second growth fund emphasizes B2B software in the era of generative AI.
Background
Career, education, and skills
Career history
- Craft VenturesCo-Founder & Partner2017 – Present
- YammerFounder & CEO2008 – 2012 (acq. by Microsoft for $1.2B)
- PayPal (formerly Confinity)First Product Leader, then COO1999 – 2002 (IPO on Nasdaq)
Education
- Stanford UniversityB.A.
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