Santi Subotovsky
General Partner·Emergence Capital
Bio
Professional summary
Santi Subotovsky is a General Partner at Emergence Capital and joined the firm in 2010. Emergence states that he led its investment in Zoom and remains on Zoom’s board. His profile also names Chorus and Openpath among successful investments, and says he serves on the boards of Crunchbase, Logik.io, Zipline, Tundra, and Class. Before venture capital, Santi co-founded AXG Tecnonexo, a SaaS e-learning platform with operations across Latin America and the United States. He also co-founded Puente Labs and is involved with Quasar Ventures, supporting Latin American entrepreneurs expanding internationally.
Investment focus
Stage, sector, and overall fit
Stage
Sector
Thesis
Notable companies
Selected portfolio companies the partner has backed
How to approach
Framing and angles for outreach
Pitch framing
Lead with founder-market fit, category wedge, and a credible path from early adoption to large-scale enterprise relevance. Santi’s profile suggests a strong fit for communications, collaboration, SaaS, and founders expanding across markets or building from underrepresented ecosystems.
Partneralization hooks
- 1Reference his early conviction in Zoom and board role there.
- 2If relevant, connect your market-entry wedge to his writing on category takeover.
- 3For Latin America-linked founders, mention his work with Puente Labs and Quasar Ventures.
- 4His profile notes an interest in opera, classical music, and soccer.
Recent signals
What the partner has said or done recently
Emergence lists his January 2024 writing on category takeover and new wedges for beating incumbents.
Emergence lists his May 2023 post on the firm’s investment in Logik.io.
Emergence lists his May 2023 post on AudiencePlus and owned media software.
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