Gordon Ritter
Founder + General Partner
Emergence Capital
Gordon Ritter is Founder and General Partner at Emergence Capital, known for enterprise software investing and early backing of Salesforce and Veeva.
Emergence Capital is a concentrated, thesis-driven venture firm focused exclusively on B2B software companies shaping how work gets done. The firm specializes in leading early institutional rounds in enterprise SaaS and AI-native businesses, then partnering deeply from first check through IPO with hands-on support in hiring, go-to-market, and category building.
How much weight this firm places on each dimension. Totals 100%.
Revenue, growth, and unit economics
Size, timing, and competitive landscape
Founder experience and execution ability
Differentiation and technical quality
How hard it is to get a meeting and close funding from this firm.
Deals closed in a typical year.
Rounds led in the last 12 months.
Decks reviewed in a typical year.
Share of pitches that get funded.
Estimated — public data is not fully disclosed.
Emergence is one of the more selective enterprise-focused firms because it invests in only a handful of new companies each year, stays tightly constrained to B2B software, and requires strong thesis fit, founder alignment, and category-level potential.
What drives a yes for this firm.
What kills deals and gets a fast no.
Patterns that lead to successful pitches.
Who they are and how they operate.
Industries, themes, and typical ARR expectations.
Core beliefs and strategy behind their investing approach.
How they evaluate and make investment decisions.
Key portfolio companies and why they fit the thesis.
Other firms in this catalog who've backed the same companies.
Full firm roster — key partners, partners, and the wider team.
Notable statements and public positions.
Firms with overlapping stage and industry focus.