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Amy Wu Martin

Amy Wu Martin

Partner·Menlo Ventures

New York City

Bio

Professional summary

Amy Wu Martin is a Partner at Menlo Ventures focused on consumer technology, gaming, and emerging platform shifts. Menlo states that she looks for founders building products that define how people work, live, and play, and that she sees AI, blockchain, and AR as new surfaces for consumer experiences. Before Menlo, she invested in Web3 and gaming at FTX Ventures and previously led consumer, gaming, and blockchain investments at Lightspeed Venture Partners. She also served as SVP and CFO of Discovery's Global Digital and Sports portfolio and held finance and operations roles at Welcome, which was acquired by Optimizely.

Investment focus

Stage, sector, and overall fit

Stage

SeedSeries AGrowth-stage consumer

Sector

Consumer technologyAIGamingBlockchain / web3Creator commerce

Thesis

Consumer products at emerging platform shiftsAI-enabled consumer experiencesGaming and digital communitiesBlockchain-enabled consumer products

Notable companies

Selected portfolio companies the partner has backed

AltaBrain Jar GamesDelphiGood Job GamesHiggsfieldShopMySlingshot AISunoEpic GamesFaraway GamesWeee!WebullArbitrumAlchemy

How to approach

Framing and angles for outreach

Pitch framing

Lead with a product-led consumer insight, why the timing is driven by an emerging platform shift, and evidence that users love the product. She appears most relevant for AI-native consumer apps, gaming, creator commerce, and products that create new behaviors rather than incremental utilities.

Personalization hooks

  1. 1Reference her focus on products that change how people work, live, and play.
  2. 2Use Suno, ShopMy, or Alta as examples if the company is building AI-native consumer behavior.
  3. 3Mention her operating background at Discovery only if the company touches media, sports, entertainment, or consumer subscriptions.

Recent signals

What the partner has said or done recently

  • Menlo profile lists 2025 investments or follow-on activity involving Suno and ShopMy.

  • Menlo profile lists 2024 seed and Series A partnerships with Alta, Brain Jar Games, Delphi, Good Job Games, Higgsfield, and Slingshot AI.

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