AP
Alejandro Pereda
Associate
Forum Ventures
Forum Ventures Associate sourcing and supporting early-stage B2B SaaS and AI founders.
Bio
Professional summary
Bocar Dia is listed by Forum Ventures as a Partner and as a former GTM sales leader at Hootsuite. Forum describes its team as former founders, operators, and venture builders focused on helping founders from zero to sustainable growth. Public profiles and interviews describe Dia as working closely with early-stage B2B SaaS founders on go-to-market and sales execution. His background appears especially relevant for founders who need help turning early customer discovery into repeatable sales motion.
Investment focus
Stage, sector, and overall fit
Stage
Pre-seedSeed
Sector
B2B SaaSEnterprise softwareAI
Thesis
Go-to-market for early-stage B2B software companiesFounder-led salesFundraising support for formative-stage startups
How to approach
Framing and angles for outreach
Pitch framing
Lead with a crisp early GTM story: who the buyer is, what pain is acute enough to create urgency, what founder-led sales have already proven, and where Forum's hands-on help could accelerate the path to repeatability.
Personalization hooks
- 1Reference his Hootsuite GTM background and frame the conversation around scaling an early sales motion.
- 2Connect the pitch to founder-led sales, customer discovery, and capital-efficient growth.
Recent signals
What the partner has said or done recently
Appeared on OpenVC Podcast discussing scaling Hootsuite revenue and leading Forum Ventures investments.
Public podcast appearances emphasize capital-efficient GTM and founder-led sales for B2B SaaS startups.
Other partners at Forum Ventures
12 more profiles
Deirdre Clute
Managing Director
Forum Ventures
Forum Ventures MD and former Rightfoot co-founder/COO focused on early-stage B2B SaaS.
JM
James Murphy
Managing Partner
Forum Ventures
James Murphy is a Managing Partner at Forum Ventures and a former co-founder of Robly. His background combines SaaS company-building, early-stage investing, and prior finance experience.
Jonah Midanik
General Partner
Forum Ventures
Jonah Midanik is a General Partner at Forum Ventures and a former founder of Limelight. Forum highlights that he previously went through the Forum accelerator, giving him founder-side context on the firm's model.
KC
Kevin Corliss
Managing Director
Forum Ventures
Forum Ventures MD and former Roots founder/CEO, acquired by Deel.
LR
Lauren Roberts
Associate
Forum Ventures
Forum Ventures Associate focused on pre-seed founders, AI and underinvested founder ecosystems.
Michael Cardamone
Managing Partner & CEO
Forum Ventures
Michael Cardamone is the Managing Partner and CEO of Forum Ventures. He founded Forum after operating roles at high-growth companies and focuses the firm on early-stage B2B SaaS founders.
Naomi Goez
Partner
Forum Ventures
Forum Ventures Partner investing in pre-seed B2B software across supply chain, healthcare and vertical AI.
Neal Sarraf
Managing Director
Forum Ventures
Neal Sarraf is a Managing Director at Forum Ventures and a co-founder of First Resonance. His background is especially relevant to founders building industrial, manufacturing, or technical B2B software companies.
OO
Olivia O'Sullivan
Partner & COO
Forum Ventures
Forum Ventures Partner & COO leading platform, portfolio support and GTM programs for B2B founders.
SS
Sruthi S.
Associate
Forum Ventures
Forum Ventures Associate supporting early-stage B2B founder and investor communities in San Francisco.
TA
Toni Agbaje-Ojo
VC Investor
Forum Ventures
Forum Ventures VC investor focused on early-stage B2B software and AI in Toronto.