AP
Alejandro Pereda
Associate
Forum Ventures
Forum Ventures Associate sourcing and supporting early-stage B2B SaaS and AI founders.
Bio
Professional summary
Forum Ventures lists Neal Sarraf as Managing Director, Accelerator, and identifies his previous role as co-founder of First Resonance. Public profiles describe First Resonance as a manufacturing software company and Sarraf as having worked at Uptake before First Resonance. His operating background gives him direct context on selling and scaling software into complex operational environments. For Forum founders, his strongest fit appears to be hands-on support from concept through early ARR, especially in B2B SaaS with industrial or manufacturing customers.
Investment focus
Stage, sector, and overall fit
Stage
Pre-seedSeed
Sector
B2B SaaSManufacturing softwareIndustrial technology
Thesis
Accelerator-stage B2B software founders0 to $1M ARR company-buildingManufacturing and operational software
Notable companies
Selected portfolio companies the partner has backed
First Resonance
How to approach
Framing and angles for outreach
Pitch framing
Lead with a concrete operational pain point and why existing tools fail for the workflow. If the product touches manufacturing, industrial operations, or complex B2B implementation, emphasize early customer evidence and the path from pilot to recurring revenue.
Personalization hooks
- 1Reference his First Resonance background when pitching manufacturing, industrial, or operational software.
- 2Frame the ask around hands-on help moving from early product to repeatable ARR.
Other partners at Forum Ventures
12 more profiles
Bocar Dia
Partner
Forum Ventures
Bocar Dia is a Partner at Forum Ventures, where he supports early-stage founders with go-to-market, founder-led sales, and fundraising. He previously worked as a GTM sales leader at Hootsuite.
Deirdre Clute
Managing Director
Forum Ventures
Forum Ventures MD and former Rightfoot co-founder/COO focused on early-stage B2B SaaS.
JM
James Murphy
Managing Partner
Forum Ventures
James Murphy is a Managing Partner at Forum Ventures and a former co-founder of Robly. His background combines SaaS company-building, early-stage investing, and prior finance experience.
Jonah Midanik
General Partner
Forum Ventures
Jonah Midanik is a General Partner at Forum Ventures and a former founder of Limelight. Forum highlights that he previously went through the Forum accelerator, giving him founder-side context on the firm's model.
KC
Kevin Corliss
Managing Director
Forum Ventures
Forum Ventures MD and former Roots founder/CEO, acquired by Deel.
LR
Lauren Roberts
Associate
Forum Ventures
Forum Ventures Associate focused on pre-seed founders, AI and underinvested founder ecosystems.
Michael Cardamone
Managing Partner & CEO
Forum Ventures
Michael Cardamone is the Managing Partner and CEO of Forum Ventures. He founded Forum after operating roles at high-growth companies and focuses the firm on early-stage B2B SaaS founders.
Naomi Goez
Partner
Forum Ventures
Forum Ventures Partner investing in pre-seed B2B software across supply chain, healthcare and vertical AI.
OO
Olivia O'Sullivan
Partner & COO
Forum Ventures
Forum Ventures Partner & COO leading platform, portfolio support and GTM programs for B2B founders.
SS
Sruthi S.
Associate
Forum Ventures
Forum Ventures Associate supporting early-stage B2B founder and investor communities in San Francisco.
TA
Toni Agbaje-Ojo
VC Investor
Forum Ventures
Forum Ventures VC investor focused on early-stage B2B software and AI in Toronto.