AP
Alejandro Pereda
Associate
Forum Ventures
Forum Ventures Associate sourcing and supporting early-stage B2B SaaS and AI founders.
JM
Bio
Professional summary
Forum Ventures lists James Murphy as a Managing Partner and identifies his previous role as co-founder of Robly. A Forum thought piece describes him as a New York City-based investor, active angel investor, and advisor to early-stage SaaS startups. The same source notes that before Robly, he was a Vice President of Credit Trading at Barclays Capital. His profile is strongest for B2B SaaS founders who want an investor with operator and fundraising pattern recognition.
Investment focus
Stage, sector, and overall fit
Stage
Pre-seedSeed
Sector
B2B SaaSMarketing automationEnterprise software
Thesis
Early-stage SaaS startupsB2B software foundersFounder/operator-led company building
Notable companies
Selected portfolio companies the partner has backed
Bloom AIRobly
How to approach
Framing and angles for outreach
Pitch framing
Lead with the practical SaaS-building problem: what you have learned from customers, where the GTM motion is breaking or scaling, and why your team can turn a wedge into a durable B2B software company.
Personalization hooks
- 1Reference his Robly founder background when discussing product-market fit and SaaS execution.
- 2Connect the pitch to lessons from early-stage SaaS fundraising and disciplined company building.
Recent signals
What the partner has said or done recently
Authored or was credited on Forum's explanation of backing Bloom AI again.
Other partners at Forum Ventures
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KC
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Forum Ventures MD and former Roots founder/CEO, acquired by Deel.
LR
Lauren Roberts
Associate
Forum Ventures
Forum Ventures Associate focused on pre-seed founders, AI and underinvested founder ecosystems.
Michael Cardamone
Managing Partner & CEO
Forum Ventures
Michael Cardamone is the Managing Partner and CEO of Forum Ventures. He founded Forum after operating roles at high-growth companies and focuses the firm on early-stage B2B SaaS founders.
Naomi Goez
Partner
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Forum Ventures Partner investing in pre-seed B2B software across supply chain, healthcare and vertical AI.
Neal Sarraf
Managing Director
Forum Ventures
Neal Sarraf is a Managing Director at Forum Ventures and a co-founder of First Resonance. His background is especially relevant to founders building industrial, manufacturing, or technical B2B software companies.
OO
Olivia O'Sullivan
Partner & COO
Forum Ventures
Forum Ventures Partner & COO leading platform, portfolio support and GTM programs for B2B founders.
SS
Sruthi S.
Associate
Forum Ventures
Forum Ventures Associate supporting early-stage B2B founder and investor communities in San Francisco.
TA
Toni Agbaje-Ojo
VC Investor
Forum Ventures
Forum Ventures VC investor focused on early-stage B2B software and AI in Toronto.