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Lainy Painter Singh

Lainy Painter Singh

Partner·Craft Ventures

New York City

Bio

Professional summary

Lainy Painter Singh joined Craft Ventures in 2018 and is a Partner on the investment team. Her official profile says her investment focus is platforms for complex vertical markets such as real estate, healthcare, education, construction, and fintech. Before Craft, she worked at Battery Ventures and Gainsight, where she helped lead business operations at a B2B customer success startup. Public profiles also describe her as investing primarily in SaaS and marketplaces and serving as a board member or observer for companies including Trusted Health, Explo, Fellow, and Northspyre.

Investment focus

Stage, sector, and overall fit

Stage

seedSeries ASeries B

Sector

SaaSmarketplacesreal estate technologyhealthcare technologyeducation technologyconstruction technologyfintech

Thesis

platforms for complex vertical marketsvertical SaaSmarketplacessoftware with a distribution hook

Notable companies

Selected portfolio companies the partner has backed

Trusted HealthExploFellowNorthspyreEnteraWag!BounceX

How to approach

Framing and angles for outreach

Pitch framing

A founder should lead with a complex vertical market where software can become a platform, not just a point solution. The best outreach should show domain-specific workflow depth, a strong distribution wedge, and why the market has been resistant to change.

Personalization hooks

  1. 1Reference her stated focus on complex vertical markets.
  2. 2Connect the company to one of her named verticals: real estate, healthcare, education, construction, or fintech.
  3. 3Mention a distribution hook if pitching SaaS, because public profiles say she looks for software companies with distribution advantages.
  4. 4Reference her operating experience at Gainsight if relevant to customer success, GTM, or B2B operations.

Other partners at Craft Ventures

12 more profiles

Brian Murray

Brian Murray

Partner & COO

Craft Ventures

Brian Murray is Partner & COO at Craft Ventures, where he invests and oversees firm operations after earlier leadership roles at B2B SaaS startups including Yammer and Zenefits.

Not specified
Bryan Rosenblatt

Bryan Rosenblatt

Venture Partner

Craft Ventures

Craft Venture Partner and founder-focused generalist with Reddit, Twitter, and Riverside Ventures roots.

AIBusiness softwareConsumer internetFounder-focused generalistSeed investing
DS

David O. Sacks

Partner

Craft Ventures

Craft co-founder, former PayPal COO, Yammer founder, and B2B software investor.

AIB2B softwareBottom-up SaaSEnterprise softwareProduct-led growth
David Sacks

David Sacks

Co-founder and Partner

Craft Ventures

David Sacks is co-founder and Partner at Craft Ventures, a longtime founder-investor known for PayPal, Yammer, and a focus on product-led and bottom-up SaaS companies.

B2B software/SaaS
JJ

Josiah Joner

Analyst

Craft Ventures

Craft investment analyst based in San Francisco.

Investment analysisTechnology startupsVenture capital
Kevin Gabura

Kevin Gabura

Principal

Craft Ventures

Craft Principal investing across cybersecurity, infrastructure, and application software.

Application softwareCybersecurityEarly-stage investingGrowth investingInfrastructure software
Mark Woolway

Mark Woolway

President

Craft Ventures

Mark Woolway is President of Craft Ventures and a partner on the investment team. He leads Craft’s operations, finance, legal, fundraising, and LP relations, with prior executive experience at Zenefits, Intercom, Yammer, Clarium Capital, and PayPal.

Michael Robinson

Michael Robinson

Partner, Head of Investment Team

Craft Ventures

Michael Robinson is Partner and Head of the Investment Team at Craft Ventures, focused on horizontal and vertical B2B SaaS, infrastructure, cybersecurity, dev tools, and vertical SaaS.

Horizontal and vertical B2B SaaS
Mike Marg

Mike Marg

Partner

Craft Ventures

Mike Marg is a Partner at Craft Ventures based in San Francisco, focused on Generative AI, APIs, and Enterprise SaaS, with prior GTM leadership roles at Dropbox, Slack, and Clearbit.

APIsEnterprise SaaSGenerative AI
Sean Whitney

Sean Whitney

Principal

Craft Ventures

Craft Principal investing in AI, creative tools, developer tools, APIs, and bottom-up SaaS.

AI design and engineeringAPIsBottom-up softwareCreative toolsDeveloper toolsVertical SaaS
Taylor Durand

Taylor Durand

Investor

Craft Ventures

Craft Investor focused on frontier tech, infrastructure, physical AI, vertical SaaS, and defense.

DefenseFrontier techInfrastructurePhysical AIVertical SaaS
Zao Chen

Zao Chen

Principal

Craft Ventures

Craft Principal investing in data infrastructure, AI infrastructure, and developer tools.

AI infrastructureData infrastructureDeveloper toolsHorizontal AIVertical AI