Brian Murray
Partner & COO
Craft Ventures
Brian Murray is Partner & COO at Craft Ventures, where he invests and oversees firm operations after earlier leadership roles at B2B SaaS startups including Yammer and Zenefits.
Bio
Professional summary
Mike Marg is a Partner at Craft Ventures with a go-to-market-heavy background. Craft’s official profile says he is based in San Francisco and joined Craft in 2020 after GTM leadership roles at Dropbox, Slack, and Clearbit. His stated investment interests include Generative AI, APIs, Enterprise AI Agents, and Enterprise SaaS. Craft also highlights his interest in helping founders map go-to-market motion and his writing on GTM strategy through EarlyGTM. He is likely a strong fit for founders building AI-native or API-first enterprise software where distribution, sales motion, and category positioning are central to the company’s success.
Investment focus
Stage, sector, and overall fit
Stage
seedSeries Agrowth
Sector
generative AIAPIsenterprise SaaSenterprise AI agentsgo-to-market softwareB2B SaaS
Thesis
Generative AIAPIsEnterprise AI AgentsEnterprise SaaSGo-to-market strategy for SaaS companies
Notable companies
Selected portfolio companies the partner has backed
SentiLinkFingerprintOrumSecurityPalRoboflowElevenLabs
How to approach
Framing and angles for outreach
Pitch framing
Lead with how the product becomes a repeatable enterprise GTM motion, especially if it is AI-native, API-first, or agentic software.
Personalization hooks
- 1Reference GTM motion, sales repeatability, and founder go-to-market questions.
- 2Tie the pitch to Generative AI, APIs, or Enterprise AI Agents if directly relevant.
- 3Mention his background at Dropbox, Slack, and Clearbit when discussing PLG, sales-led GTM, or data-driven enterprise software distribution.
Recent signals
What the partner has said or done recently
Craft profile lists recent content on ElevenLabs, AI stack strategy, SaaS sales conditions, SaaS sales challenges, SentiLink, and Atrium.
Craft’s official profile says his investment focus includes Generative AI, APIs, and Enterprise AI Agents.
Background
Career, education, and skills
Career history
- Craft VenturesPartner2020 – Present
- ClearbitGTM LeaderPrior to 2020
- SlackGTM LeaderPrior
- DropboxGTM LeaderPrior
- Prudential Global Investment ManagementReal Estate Private EquityEarlier career
Education
- University of PennsylvaniaB.A.
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