Brian Murray
Partner & COO
Craft Ventures
Brian Murray is Partner & COO at Craft Ventures, where he invests and oversees firm operations after earlier leadership roles at B2B SaaS startups including Yammer and Zenefits.
Bio
Professional summary
Mark Woolway leads operations, finance, legal, fundraising, and LP relations at Craft Ventures while also serving as a partner on the investment team. Before Craft, he held senior operating and finance roles including CFO of Zenefits, COO of Intercom, and EVP of Yammer. Earlier in his career, he ran Peter Thiel’s family office, served as Managing Director of Clarium Capital, and was an early VP at PayPal. His profile is strongest for founders who need help with company operations, finance, fundraising infrastructure, and scaling executive functions.
Investment focus
Stage, sector, and overall fit
Stage
growth-stage company buildingearly-stage venture-backed startups
Sector
B2B softwareenterprise SaaS
Thesis
operations and finance support for portfolio companiesfundraising and LP relations
How to approach
Framing and angles for outreach
Pitch framing
Lead with the company-building and operational complexity of the business rather than a narrow sector pitch. Mark appears best suited for founders who want a partner with deep experience across finance, operations, legal, fundraising, and scaling executive teams.
Personalization hooks
- 1Reference his operating roles at Zenefits, Intercom, Yammer, and PayPal when discussing scaling challenges.
- 2Frame the conversation around finance, legal, fundraising, and LP-facing operational discipline.
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