Addie Ewald
Investor
Greycroft
Greycroft Investor focused on climate tech and sustainability.
Bio
Professional summary
Mark Terbeek joined Greycroft in 2013 and focuses on software investments. His active investments include BlueX, Clovers, Clozd, Guidewheel, Howdy, Icertis, Kandji, Leena.ai, Ocient, Salsa, and Prezent AI. His notable exits include Octiv, Openpath, Scopely, and Teem. Before Greycroft, he was a partner at MK Capital, co-founded early SaaS company Jamcracker, and worked at McKinsey & Company.
Investment focus
Stage, sector, and overall fit
Stage
Early StageGrowth
Sector
SoftwareEnterprise softwareAI applicationsVertical SaaS
Thesis
Software investmentsEnterprise SaaSAI-enabled productivity and workflow tools
Notable companies
Selected portfolio companies the partner has backed
BlueXCloversClozdGuidewheelIcertisKandjiLeena.aiOcientPrezent AISalsaOctivOpenpathScopelyTeem
How to approach
Framing and angles for outreach
Pitch framing
Lead with a crisp enterprise software wedge, strong customer evidence, and a path to becoming a workflow or vertical category leader, especially if AI expands the product's value proposition.
Personalization hooks
- 1Reference his focus on software investments.
- 2Connect the pitch to enterprise SaaS or vertical workflow software if applicable.
- 3Mention Jamcracker only if discussing SaaS market evolution or go-to-market lessons.
Recent signals
What the partner has said or done recently
Authored Greycroft portfolio spotlight on Big Shot in January 2026.
Current active portfolio includes multiple AI-related software companies such as Prezent AI, Sybill, Penguin AI, and Thread AI.
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