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Carlotta 'Lotti' Siniscalco
General Partner
Emergence Capital
Emergence general partner focused on fintech and B2B software investments.
Bio
Professional summary
Gordon Ritter is Founder and General Partner at Emergence Capital. His official profile positions him as a major enterprise software investor and highlights his early backing of Salesforce and Veeva Systems, where he remains chairman. Before Emergence, he spent more than 15 years founding and building technology companies, including Software As Service, co-founded with Marc Benioff, and Whistle Communications, which was acquired by IBM. His profile also notes Princeton ties, philanthropic work, Forbes Midas List recognition, and a San Francisco residence.
Investment focus
Stage, sector, and overall fit
Stage
Early-stage enterprise softwareCloud and SaaS company formation and scaling
Sector
Enterprise softwareCloud computingVertical SaaSAI-native services
Thesis
Enterprise softwareCloud computing and SaaSAmbitious industry-altering ideas
Notable companies
Selected portfolio companies the partner has backed
SalesforceVeeva SystemsSoftware As ServiceWhistle Communications
How to approach
Framing and angles for outreach
Pitch framing
Position the company as an enterprise software opportunity with potential to reshape a large market and become a durable category leader.
Personalization hooks
- 1Reference Emergence’s history in enterprise software and his early Salesforce and Veeva conviction.
- 2If relevant, connect to AI’s impact on education or enterprise workflows, but treat this as a light personalization angle rather than confirmed investment focus.
Recent signals
What the partner has said or done recently
Official profile states he recently joined Princeton University's Board of Trustees and is helping shape curricula on AI and the future of education.
Background
Career, education, and skills
Career history
- Emergence CapitalFounder & General Partner
- Veeva Systems (NYSE: VEEV)Chairman
- Software As Service (now Salesforce Platform)Co-founder
- Whistle Communications (acquired by IBM)Founder
- IBMLeader, Global Small Business Division ($3B)Post-acquisition
Education
- Princeton UniversityBA (Rowing)
- Princeton UniversityMember, Board of Trustees
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