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Santi Subotovsky

Santi Subotovsky

General Partner·Emergence Capital

Bio

Professional summary

Santi Subotovsky is a General Partner at Emergence Capital and joined the firm in 2010. Emergence states that he led its investment in Zoom and remains on Zoom’s board. His profile also names Chorus and Openpath among successful investments, and says he serves on the boards of Crunchbase, Logik.io, Zipline, Tundra, and Class. Before venture capital, Santi co-founded AXG Tecnonexo, a SaaS e-learning platform with operations across Latin America and the United States. He also co-founded Puente Labs and is involved with Quasar Ventures, supporting Latin American entrepreneurs expanding internationally.

Investment focus

Stage, sector, and overall fit

Stage

Series Aearly growth

Sector

communications and collaboration softwareAI-native applicationsSaaSCPQ and revenue operations software

Thesis

communications and collaborationcategory-defining SaaSLatin American founders scaling globallyPLG to enterprise scaling

Notable companies

Selected portfolio companies the partner has backed

ZoomChorusOpenpathCrunchbaseLogik.ioZiplineTundraClassAXG Tecnonexo

How to approach

Framing and angles for outreach

Pitch framing

Lead with founder-market fit, category wedge, and a credible path from early adoption to large-scale enterprise relevance. Santi’s profile suggests a strong fit for communications, collaboration, SaaS, and founders expanding across markets or building from underrepresented ecosystems.

Personalization hooks

  1. 1Reference his early conviction in Zoom and board role there.
  2. 2If relevant, connect your market-entry wedge to his writing on category takeover.
  3. 3For Latin America-linked founders, mention his work with Puente Labs and Quasar Ventures.
  4. 4His profile notes an interest in opera, classical music, and soccer.

Recent signals

What the partner has said or done recently

  • Emergence lists his January 2024 writing on category takeover and new wedges for beating incumbents.

  • Emergence lists his May 2023 post on the firm’s investment in Logik.io.

  • Emergence lists his May 2023 post on AudiencePlus and owned media software.

Other partners at Emergence Capital

12 more profiles

CS

Carlotta 'Lotti' Siniscalco

General Partner

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Emergence general partner focused on fintech and B2B software investments.

B2B softwareEnterprise softwareFinancial servicesFintechSourcingTechnology
David Dworsky

David Dworsky

Principal

Emergence Capital

Emergence Principal and former early Retool operator focused on customer-obsessed B2B software founders.

B2B softwarecustomer-obsessed foundersenterprise AIproduct-led growth
George Kunthara

George Kunthara

Investor

Emergence Capital

Emergence Investor and former early Retool GTM operator focused on category-defining B2B products.

B2B softwarecategory creationcustomer experiencego-to-market
Gordon Ritter

Gordon Ritter

Founder + General Partner

Emergence Capital

Gordon Ritter is Founder and General Partner at Emergence Capital, known for enterprise software investing and early backing of Salesforce and Veeva.

B2B softwareCategory creationIndustry cloud
Jake Saper

Jake Saper

General Partner

Emergence Capital

Jake Saper is a General Partner at Emergence Capital investing at the frontier of enterprise AI. His stated themes include AI-native services, agentic software, and physical-world AI.

Data automationEnterprise AIInfrastructure-enabled applications
Jason Green

Jason Green

Founder + General Partner (Emeritus)

Emergence Capital

Emergence co-founder and early investor in Gusto, Box, Yammer, Salesloft, and G2.

Board leadershipEnterprise softwareHuman potentialImpact investingSaaS
Joe Floyd

Joe Floyd

General Partner

Emergence Capital

Joe Floyd is a General Partner at Emergence Capital who backs enterprise founders and has led investments in companies including SalesLoft, project44, Genspark, and Together.ai. His profile highlights long-running work in AI infrastructure and founder support.

Analytics & BIB2B applications
Kabir Sial

Kabir Sial

Investor

Emergence Capital

Emergence Investor and former Palantir engineer focused on complex B2B software problems.

AI-native servicesB2B softwarecommercial softwareenterprise AI
Kevin Spain

Kevin Spain

General Partner

Emergence Capital

Kevin Spain is a General Partner at Emergence Capital with a track record that includes Doximity, Blend, and Augmedix. His background combines venture investing, entrepreneurship, and corporate development experience at Microsoft.

Go-to-market strategyIndustry cloudVertical SaaS
Kyle Murphy

Kyle Murphy

Principal

Emergence Capital

Emergence Principal and former Plaid GTM strategist focused on new products and B2B software.

B2B softwareenterprise AIfintechgo-to-marketnew products
Lotti Siniscalco

Lotti Siniscalco

General Partner

Emergence Capital

Lotti Siniscalco is a General Partner at Emergence Capital with deep fintech expertise. Her official profile names investments including Oyster, Federato, Method, Strala, Casap, and Harper.

AI applicationsEnterprise software
Rishub Nahar

Rishub Nahar

Investor

Emergence Capital

Emergence Investor and former Hightouch PM focused on customer-obsessed B2B software teams.

AI-native servicesB2B softwaredata infrastructureenterprise AImartech